At JACKNIFE we are in the business of branding and marketing. Being aware of the fact that we have always supported the world’s biggest brands we felt it was time to look at our own and make them just as famous. Feasibly being unable to promote each individual Irish brand we decided to push each county and celebrate their identities as ’super brands’. We are currently running a campaign for #buyirishonline which has raised enormous awareness and support for Irish businesses. So whatever you’re shopping for online please consider shopping locally as well as globally.